A leading multinational fast food brand introduced its first chain in Karachi, Pakistan. The brand was launched after a successful direct marketing strategy and was a hit since day one with long queues and never ending orders. Suddenly, in the second month, all sales dropped and by the third month, the franchise was on the verge of bankruptcy. The CEO of the multinational brand became furious and decided to understand the root cause of this failure.
Your company was hired to research and see what went wrong with the main objective of exploring the issue and devising a strategy for the survival of the brand. Therefore, plan a qualitative research study, and:
Explain and justify your interpretative framework for this research. [200 – 300 words]
Develop at least two main research questions for this research.
Devise and justify your methodology for this research. [200 – 300 words]
Answers
Answer:
actually I didn't understand the question man
Today many fast food brands have been introduced in the market. Every spoiled and rotten can be made as a brand, but to make it a real brand it should be loved by customers . Today every fast food company wants to put his / her company on the top of the market. To introduce such thing the name of brand should attract everyone's mind, so that it would get popular. Then it should have a look through which people won't have choice other than your brand. If your fast food corner has been dropped so to make it again to fly . You must change its looks, its name the brand should have advertised in the TV shows, ads etc. The only scope to get people attracted to something when they saw someone that particular thing . The ads dialogues should be like this: Presenting our new spicy, french flavoured, baked by German chef's cheese burger which gives an instant taste of amazingness. For just Rs/-199. Order now on 1818.........., with no extra charges. After watching this add the customer would rush to his/ her cell phones. And then the brand would grow on its on,with long queues, unlimited orders, and a lot of popularity. These are some of the few ideas through which you can make your brand most wanted.
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