Question

A leading multinational fast food brand introduced its first chain in Karachi, Pakistan. The brand was launched after a successful direct marketing strategy and was a hit since day one with long queues and never ending orders. Suddenly, in the second month, all sales dropped and by the third month, the franchise was on the verge of bankruptcy. The CEO of the multinational brand became furious and decided to understand the root cause of this failure. Your company was hired to research and see what went wrong with the main objective of exploring the issue and devising a strategy for the survival of the brand. Therefore, plan a qualitative research study, and: a) Explain and justify your interpretative framework for this research[200 – 300 words]

Answer 1

Answer:

Points:

● Choose a name for its brand

● Discuss Monthly Earnings

● Weekend earnings

● How does it goes working your stall like if it's like Karachi Eat or Coke Festival

● How much you get

● Menu

●●●●●

What we need to find from passage:

● Take the brand down for a while

● When reopening don't give anyone a franchise

● Select workers wisely

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