A lot of business magazines conduct surveys, for example the best management schools in the country; the top ten banks in the country; the best schools to study in,etc. What do you think of these studies, would you call them research? Why/why noy?
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Yes, these studies are a form of research.
- The purpose or the basic definition of research stands as collecting information through various mediums in order to solve a problem or to innovate or understand. The collection of data which is done by various mediums like interviews and surveys helps to know the true facts or opinions.
- This is a form of applied research which is done by magazines because it has a commercial perspective.
- The data collected by these magazines help the people to understand and take decisions accordingly.
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