A major strategic issues facing toy makers today is planning to meet the
increasingly diverse demands of consumers, kids included.
In Brookline, No KIDDING has made its choice; it has built an educated, professional clientele from the suburbs by stocking hard to find items with a
educational focus and offering ready advice from a staff of moonlight
teachers. In a industry where more than 100 independent toy stores closed
in 1995, No kidding is thriving. Co-owners Crockerton and Carol Nelson have
the vision of No kidding as an educational toy business with close tie to the
educational community, when asked whether she is a entrepreneur, Crockerton says “I’m taken a back…………No,…….I’m a teacher”
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True and the Rainbow Kingdom Shorts are the
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