A major strategic issues facing toy makers today is planning to meet the
increasingly diverse demands of consumers, kids included.
In Brookline, No KIDDING has made its choice; it has built an educated,
professional clientele from the suburbs by stocking hard to find items with a
educational focus and offering ready advice from a staff of moonlight
teachers. In a industry where more than 100 independent toy stores closed
in 1995, No kidding is thriving. Co-owners Crockerton and Carol Nelson have
the vision of No kidding as an educational toy business with close tie to the
educational community, when asked whether she is a entrepreneur,
Crockerton says "I'm taken a back...... .No,.......I'm a teacher"
Questions:-
1. What management and planning barriers might No KIDDING face
given its owners philosophy.
2. What suggestions would you make to No Kidding about its plans for
future? Why?
3. How can planning help small focused stores like No Kidding compete
against larger, more commercial stores?
Answers
Answer:
A major strategic issues facing toy makers today is planning to meet the
increasingly diverse demands of consumers, kids included.
In Brookline, No KIDDING has made its choice; it has built an educated,
professional clientele from the suburbs by stocking hard to find items with a
educational focus and offering ready advice from a staff of moonlight
teachers. In a industry where more than 100 independent toy stores closed
in 1995, No kidding is thriving. Co-owners Crockerton and Carol Nelson have
the vision of No kidding as an educational toy business with close tie to the
educational community, when asked whether she is a entrepreneur,
Crockerton says "I'm taken a back...... .No,.......I'm a teacher"
Questions:-
1. What management and planning barriers might No KIDDING face
given its owners philosophy.
2. What suggestions would you make to No Kidding about its plans for
future? Why?
3. How can planning help small focused stores like No Kidding compete
against larger, more commercial stores