A manufacturing company has commissioned you to conduct a survey to determine consumer awareness and opinion concerning some of its products . Outlining the results of this survey ,Write a report on the findings ,including the conclusions which maybe drawn from them .
Write your report you must include the following :
. consumers awareness of product range
. Packaging ,quality and price
. Necessary recommendations
cover all 3 points in detail . you must make your report clear and helpful
Answers
Answer:
The information presented may have been gathered in a survey/opinion poll or compiled from official statistical data, and may reflect the opinions/preferences, etc of the general public, a particular group of people, a random sample of the population, etc. The information may be presented in the form of facts (numbers, percentages and proportions), or generalisations (This Indicates/suggests/implies that...), e.g. Fifty-five per cent of young people go to the cinema at least twice a month, (fact) This indicates that the cinema is still quite a popular form of entertainment among young people, (generalisation)
Use expressions such as: one in ten, two out of five, twenty per cent of the people questioned, a large proportion, etc. as well as verbs such as: agree, claim, state Present tenses are normally used to present generalisations.
Explanation:
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Answer:
Why is it that we can think of more examples of companies failing to satisfy us rather than when we have been satisfied? There could be a number of reasons for this. When we buy a product or service, we expect it to be right. We don’t jump up and down with glee saying “isn’t it wonderful, it actually worked”. That is what we paid our money for. Add to this our world of ever exacting standards. We now have products available to us that would astound our great grandparents and yet we quickly become used to them. The bar is getting higher and higher. At the same time our lives are ever more complicated with higher stress levels. Delighting customers and achieving high customer satisfaction scores in this environment is ever more difficult. And even if your customers are completely satisfied with your product or service, significant chunks of them could leave you and start doing business with your competition.
A market trader has a continuous finger on the pulse of customer satisfaction. Direct contact with customers indicates what he is doing right or where he is going wrong. Such informal feedback is valuable in any company but hard to formalize and control in anything much larger than a corner shop. For this reason customer surveys are necessary to measure and track customer satisfaction.
Customer Satisfaction survey in Retail
Developing a customer satisfaction program is not just about carrying out a customer service survey. Surveys provide the reading that shows where attention is required but in many respects, this is the easy part. Very often, major long lasting improvements need a fundamental transformation in the company, probably involving training of the staff, possibly involving cultural change. The result should be financially beneficial with less customer churn, higher market shares, premium prices, stronger brands and reputation, and happier staff. However, there is a price to pay for these improvements. Costs will be incurred in the market research survey. Time will be spent working out an action plan. Training may well be required to improve the customer service. The implications of customer satisfaction studies go far beyond the survey itself and will only be successful if fully supported by the echelons of senior management.