Question

A(n) ______ is a set of buyers sharing common needs or characteristics that the company decides to serve. (1 Point) a. undifferentiated market b. market segment c. target market d. differentiated market

Answer 1

b option is the correct answer

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Answer 2

Answer:

The correct answer is Option (c) Target Market

Explanation:

An Target market is a set of buyers sharing common needs or characteristics that the company decides to serve.

A target market is a particular group of people with common traits to whom a company offers its goods or services. Target markets are used by businesses to create marketing strategies that assist them achieve their business and marketing goals by completely understanding their potential customers.

• Market segmentation is a marketing tactic that divides the total addressable market share of a brand into more manageable categories using well established criteria.
• Undifferentiated marketing adopts a larger strategy, whereas differentiated marketing attempts to adapt individual initiatives to certain segments of their target audience. One campaign is developed by a business interested in undifferentiated marketing to appeal to its whole audience.

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