A negative comparison ad that causes people to dislike the sponsor brand may be due to:
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A ‘negative comparison’ ad that ‘causes people’ to dislike the ‘sponsor brand’ may be due to spontaneous trait transference.
Explanation:
- Companies use various social media to advertise their products. Advertising is a form of exposure that becomes memories in the minds of the people.
- The advertisements are a form of ‘communication’ that encourages people to buy a product of a particular company.
- Negative comparisons or messages can lead people to create a negative image for the brand.
- It is a form of ‘Spontaneous trait transference’ when the traits of communicators are linked with the trait implications of their descriptions of other brands.
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