A new product to reduce cholesterol is on the market, with a price that is higher then that of competitors. where should a writer or speaker introduce price in his or her sales message?
Answers
When a new product to reduce cholesterol is on the market, with a price that is higher than that of competitors, the writer of speaker should introduce the price late in the sales message, associated with benefit.
The sales message is a persuasive message which informs, intrigues, persuades, calls to action, and closes the sale. Its aim is to sell something. But all sales messages do not make a direct sale. A sales message has to be credible otherwise it is dismissed.
The writer/speaker should first introduce the benefits of the product. “Reduction of cholesterol” should be propagated more. Other products with similar features should be compared and the success rate of this product, as tested should be informed and then only, the price has to be declared. The price should also be justified by taking per-day cost. This is how the sales message should be.