A news about a Joint venture of Indian Company and Japanese Company
made you to think about, what it is all about. You try to get some information
from your self learning materials & some from internet. Explain in brief
about your findings related to joint venture.
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This case study analyses how IKEA adapted its strategies to become profitable in China. It also assesses some lessons the company learnt in China that might be useful in India, where it plans to open its first store by 2014 and 25 stores in 10 to 15 years.
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