Question

A ____________ oriented process focusses on producing the product and selling it in the market while a ________________ oriented process focuses on finding customer pain, creating the solution, communicating about it and delivering it.

Answer 1

ANSWER:

Product-oriented process, Market-oriented process.

EXPLANATION:

   Product-oriented process is concerned with identifying and making the projected product. Product-oriented process is usually defined by the project lifecycle and differ by application area, in addition to the stage of the product lifecycle.

  Market orientation process focusses on ascertaining customer wants or needs and meeting them. When a firm has a market orientation tactic, it concentrates on designing or creating and selling goods/services which satisfy customers’ requirements so as to be profitable.