a paragraph in 100 words on how this capability of the computer to predict patterns can help e- commerce companies like amazon snapdeal flipkart etc.
Answers
Answer:
This hyper-personalization of ads harnesses consumer data to deliver ads to the right person at the right time. It is meant to anticipate individual needs and improve the overall customer experience," he told Livemint.
Data analytics helps to identify both loyal and new customers by using data extraction and segmentation for tracking browsing habits and spending patterns. The technology allows e-commerce companies to customize their offerings and promotions
Explanation:
The journey of users helps us understand their flow through the Flipkart app and predict their next purchase," a Flipkart spokesperson said.
For example, when a customer researches through the catalogues of a product range, the search patterns are recorded and a persona is created for the customer so that when he returns to the website, the searching time is drastically reduced by showing the most relevant product that the customer could be interested in buying.