A potential customer asks you that 'we already have good rank in organic listings, why we should go for adwords and get listed in both'. What will you tell this customer?
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When it comes to Google search, a lot of you may still be working on your SEO and you could potentially get more real estate coverage with organic listings
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I would tell the customers that, you will generate more traffic, if you are listed in both. Organic listings are unpaid listing of a website on a search page. Some people buy products without knowing their brand. Therefore, they are advised to use organic listing search engine. It is worth to use this engine but to get this search engine is a long process. It is mostly used in online marketing.
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