Question

A _____ pricing objective is suitable for a company that has overcapacity, intense competition, and changing customer needs.

Answer 1

heya..

Here is your answer...

A fix pricing objective is suitable for a company that has overcapacity, intense competition, and changing customer needs.

It may help you..☺☺

Answer 2

Answer:

A survival pricing objective is suitable

Explanation:

• For a business with overcapacity, fierce competition, and shifting consumer wants, a survival pricing target is appropriate.
• It is used when a business must set prices at a point where it can only remain in business and cover essential expenses.
• In Survival pricing the goal of making profit is not focused.
• Survival pricing is a short-term or temporary one.
• So, Survival pricing objective is suitable in this situation.

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