Question

A product line stratergy where is company adds a lower priced product to a line to reach a market the cannot afgord higher priced items is callef

Answer 1

A company adds a lower priced product to its product line. The company wants to attract customers who cannot afford the original higher priced products or who find the current products too expensive.

Answer 2

Explanation:

➡️ Product line is a group of items manufactured by a company which are similar or related. Companies may develop one product line, or may diversify to appeal to the masses. Product line strategies help the company determine which items to produce and how they should be marketed.