: A recent study has investigated the effect of corporate social responsibility (CSR) on the market value of the firm. This study developed and tested a conceptual framework, which posits that (1) customer satisfaction mediates the relationship between CSR and the market value of the firm, and (2) two firm factors (“innovativeness capability” and “product quality”) moderate the relationship between CSR and customer satisfaction. For this situation, define the problem, draw a schematic diagram, and formulate the hypotheses.
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