Question

A researcher wants to study whether a two-wheeler buyer would buy a Nano car. The unit of analysis in this case would be

theA.Nano dealerB.current Nano ownersC.Two-wheeler ownerD.Two-wheeler dealer​

Answer 1

C. Two-wheeler owner.||

Answer 2

A researcher wants to study whether a two-wheeler would buy a nano car the unit of analysis, in this case, would be two wheeler owner.

• This data should be collected in a form of primary data which means directly observing experimenting or through surveys.
• This type of data collection is authentic and specific. The research would have a clear idea of whether a person who has a two-wheeler would go for a Nano car or not.
• Unlike the second data which is time-consuming and cheap, primary data is reliable during these kinds of research.