Question

A researcher would test the elaboration likelihood model by:

a.) conducting an experiment in which the researcher showed a class two commercials to determine their persuasive power. One commercial explained that a certain
brand of seltzer water has no preservatives or sugar, which makes it healthier than other beverages. The other commercial showed a celebrity drinking the seltzer
water and saying that she drinks it all the time.

b)conducting an experiment in which the researcher asked some participants to sign a petition to preserve wildlife. If the participants agreed to sign the petition,
then
the researcher would ask the participants if they would contribute $10 to preserve wildlife. The other participants were asked only
to contribute $10 without the
researcher asking them first if they would sign the petition.

c.)conducting a survey of 200 participants in which the participants were asked to rate several different brands of seltzer water based on several factors. The factors
included taste price, and availability of the seltzer in the participants' local convenience stores.

d.)conducting an experiment in which the researcher asked some participants to donate $10 to preserve wildlife. Then the researcher would ask the participants if they
would sign a petition to preserve wildlife. The other participants were asked only to sign the petition without first being asked to donate.

e.)collecting correlational data on several brands of toilet paper. The researcher would record the amount of toilet paper sold that use bear mascots versus those that
do not use bear mascots​

Answer 1

Answer:

The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes. ... The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change.

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