Question

A retailer is the link between the wholesaler and consumer.

Answer 1

a wholesaler is the purchases a large amount of goods from its factories, and industries and sell it to the traders at cheap cost.

Consumers are the people who purchase the goods from the traders.

Answer 2

Yes, Retailers act as a link between wholesalers and customers or consumers.

Explanation:  

• In the supply chain, the goods manufactured are not sent to the consumers directly. However, a step by step approach is followed.
• In this process, goods are first sent to the wholesaler who after adding his profit margin sells the goods to the retailer. The goods thus bought by the retailer are sold to the consumer.  
• The wholesaler makes bulk purchases and sells to retailers at cheaper rates who sell the goods to consumers at MRP.