A risk and benefits behavioral model to assess intentions to adopt big data
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Reason behind is data may contain the answer to business insights and new ideas fostering competitiveness and innovation. This study, based on a risk and benefits perspective, uses the theory of planned behavior to develop a model that predicts the intention to adopt Big Data technologies
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Reason behind is data may contain the answer to business insights and new ideas fostering competitiveness and innovation. This study, based on a risk and benefits perspective, uses the theory of planned behavior to develop a model that predicts the intention to adopt Big Data technologies
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