A service__________ seprated from the person or firm providing it.
a) can be
b) cannot be
c) should be
d) should not be
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a service should be separated from the person or flim providing it
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A service option b) cannot be separated from the person or firm providing it.
Definition of services:
- Stanton crafted a definition in 1974 and defined service as “Separately identifiable, intangible activities which provide want satisfaction when marketed to consumers and/or industrial users and which are not necessarily tied to the sale of a product or other services."
- Kotler and Bloom in 1984, described service as, “any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product”.
Characteristics of services:
- Intangibility
- inseparable from the person or firm providing it
- Heterogeneity
- Perishability
- No transferring the ownership
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