A shoe manufacturing company wants to become a market leader. For this a detailed planning is required. The first step taken by the firm is to set targets for the three months duration for selling maximum number of shoes in the market which they set as 2, 50,000. The team doesn’t want to make any mistake so they decide to do proper planning. They decide to chalk out alternative plans so that they can arrive at the best possible plan. However, the team is surrounded with doubts. To remove doubts, it goes for judging the plans to get the most profitable one. The plan is taken to the whole organization and the concerned persons. Ultimately it is put into action. Without much caring for the results the company starts working on the other project simultaneously.
a. Which management function is discussed in the above case and explain its importance.4 marks [CO3]
b. Identify the steps which have been applied by the organization in the above case?
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