a story on topic matter _matters
Answers
Explanation:
Local
The transition from hyperlocal to local reach may not require as much forethought as others. This step typically occurs unintentionally as the hyperlocal story reaches audiences one degree removed from the intended reader.
This step relies less on framing and more on market penetration. In other words, it’s not about how this story is written but by how many people one degree of separation from the intended audience it reaches.
A story written about your hometown is relevant to its residents but also to a proportion of the residents of neighboring towns. Their interest in the story is inherent in their proximity to the subject. You may not have to convince them to read the story, you may just need to get the headline in front of them to click on.
Similarly, a story about student debt is relevant to recent graduates with student debt but it is also relevant to their parents. Their parents have an inherent interest in reading the story, all that you have to do as a publication is get the headline in front of them.