A study on finding factors responsible for using online cab aggregators in your state.
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Answer:
Organized rental cab was introduced in Indian market in 2004 with Meru cab service and soon became popular among consumers on metropolitan cities but actual revolution came in 2010 when app based services started its operation, followed by Uber in 2013. Soon market became competitive and consumers became more demanding. Now companies are using various strategies to bring more customers as well as to retain their old customers. This study is focused on identify the difference between Ola and Uber customers and for this data has been collected with the help of structured questionnaire. Data was collected from Mumbai and specifically from working professionals. After data collection, statistical analysis showed that female prefer Uber service over Ola but while it comes to safety consumer feel more safe with Ola than Uber. Result of this study may help the taxi service industry to design their future marketing strategies. Key words: Demographic factors, Ola service, Uber service, Customers.