Question

A supermarket manager who wants to study what shoppers do while they stand in the checkout lines would most likely use:
a) Secondary data
b) The experimental method
c) The observation method
d) The focus groups​

Answer 1

Answer:

c) The observation method

Explanation:

When you wish to prevent a mistake that might be brought on by bias during the assessment and interpretation procedures, you employ the observation approach. It is a technique for gathering factual information by observing a person and documenting it for subsequent study.

Methods of the observational approach to data collecting:

• Method of structured observation: This is a systematic observation technique in which information is gathered in accordance with a predetermined timetable. This technique for gathering data makes advantage of the particular variable.
• Unstructured observation technique - The unstructured observation technique is carried out in an unrestricted and open way without the use of any predetermined goals, timetables, or variables.

To learn more about the topic:

steps of the observation method

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limitations of observation method:

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