A Supermarket stocking day today goods in grocery, clothing and plastic furniture having a multi-storey mall in Worli area operating since past 1 year. They have regular customers and also visiting customers of all age. They want to conduct a survey of customer satisfaction for boosting their sale. Design a questionnaire using various scales (Nominal/Ordinal/Interval/Ratio) for conducting the survey. Ensure you include following categories - Brand of clothing, Behaviour of the staff, Hygiene, Layout of the store. Cleanliness
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Answer:
Many consumers think grocery retailers need to do more to modernize the shopping experience, according to new research from cooling technology provider Phononic.
Of 1,118 consumers polled for the company’s 2019 Store of the Future study, 51% believe that if grocery stores don’t “enter the modern age,” more people will seek other ways to buy food.
Related: Shoppers still cool to grocery pickup and delivery, survey finds
Similarly, 41% of respondents said grocery stores don’t leverage technology as well as other retailers, while 40% think grocery stores “haven’t changed in decades” and need to adapt to the modern age.
“This should be a wakeup call to the industry,” Phononic's report said.
Related: Study: Convenience not a given in online grocery
In terms of how technology could be used to improve shopping, 89% of consumers surveyed want grocery stores to make checkout faster, and 83% want them to make shopping faster. The same percentage (83%) believes grocery stores can leverage technology to provide more choices, while 69% said grocery retailers could provide better meal ideas via more creative tech use.
“In just the past year, we have witnessed a huge amount of disruption in the food retail landscape as Amazon continues to put pressure on traditional grocers to differentiate the customer experience and offer increased in-store efficiency,” Dana Krug, vice president and general manager of food and beverage for Durham, N.C.-based Phononic, said in a statement. “Consumers’ feedback demonstrates the need for grocers to embrace technology options that make the shopping experience easier and more enjoyable.”
However, consumers have noticed grocery retailers’ efforts to advance the shopping experience. Phononic said its 2019 survey showed a slight improvement in attitudes about grocers’ technology adoption. The percentage of consumers who think grocery stores need to enter the modern age dropped from 56% in last year’s study to 51% this year. Likewise, the share of consumers who feel grocery stores haven’t changed in decades dipped from 48% in 2018 to 40% in 2019.