Question

A)The diet drink manufacturer in the study finds that young women are more health conscious and are looking at low calorie options. Thus, any communication or advertisement for the product has to emphasize the health aspect. The purchase probability is also influenced by their education level and the nature of their profession. Other factors such as available brands, celebrity endorsement and dieticians’ recommendations also have an impact on them.
(a) Identify your research problem .
(b) Identify and classify the variables under study.
(c) Is it possible to generate a theoretical framework for the study?

Answer 1

Answer:

C) Identify and classify the variables under study.

Explanation:

Because if you Identify and classify the variables you will get a better diet drink.

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Answer 2

Formulate the research problem variables under study.

The Independent Variables are - Education level of the participants, nature of their profession, available brands of the diet drink, celebrity endorsement, dietician’s recommendations of that particular brand

The Dependent  Variable – Consumption of that brand of the diet drink in measurable units of time- could be daily/weekly or monthly

B. Build descriptive and relational hypotheses for your study.

Some descriptive hypotheses for this study could be as follows:

1. Doctors prefer X ( brand of diet drink) over engineers

2. Teenage girls studying in university consume more of drink X than other brands

3. Brand X sells better in urban areas because of being endorsed by Julia Roberts (saying it is a healthy  substitute for breakfast for those in a hurry)

Explanation:

• Any thing that has multiple possible values is considered a variable. Not all variables are "quantitative" or "numerical." The text values for the city variable include names like New York or Sydney.
• If it is useful, we can substitute numerical values for the text values in place of (or in addition to), but something need not have numerical values in order to be a variable.
• It's also crucial to understand that variables don't necessarily refer to things we measure in the conventional sense.
• For instance, we regard the therapy or programme to be made up of one or more variables in a lot of social research and programme evaluation (i.e., the "cause" can be considered a variable).
• The difference between an independent and dependent variable is a crucial distinction related to the term "variable."
• When examining cause-and-effect linkages, this distinction is especially important. I took the longest to understand this difference.

To know about the concept Variables go through these links:

https://brainly.in/question/22510720

https://brainly.in/question/36517816

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