A toothpaste company is giving 250 grams toothpaste free with a pack
of 500 gm toothpaste. Name this technique of sales promotion. What is
the specific objective of this scheme? Explain two more schemes of
Sales Promotion other than this.
Answers
Companies increase market share through innovation, strengthening customer relationships, smart hiring practices, and acquiring competitors. A company's market share is the percentage it controls of the total market for its products and services.
Answer:
Explanation:
The sales promotion technique used here is of free sample.
Free samples are offered under the sales promotion to give the consumers an opportunity to use the goods and equally get satisfied with the quality of product. .
The other schemes include -
Rebate - A rebate is described as a money-back offer which requires a buyer to mail in a form, requesting a money back from the manufacturer, rather than from the retailer.
Price off - It offers the consumer the product at a lesser price than the MRP. The objective is to induce the customer to try the product immediately. Price off are for a definite period and are resorted to by the companies to thwart competition.