A veterinarian has commissioned a research study to investigate whether or not selling specialty dog food, cat food, and other pet products at her clinic would be profitable for business. You have been working as a receptionist at the clinic for the past six months, and she has asked for your help in creating research questions that will provide the information necessary to make the correct business decision. Develop a minimum of three managerial problems and three objectives that can help to achieve the purpose of the study. Draw the decision tree. Will the research be problem solving or opportunity identification? Can you think of the possible symptoms? Which marketing tool(s) is the main focus in this case?
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