A watch has several attributes like looks, type of band (metal or plastic), accuracy of time keeping etc. You want to determine the relative importance consumers attach to each of these attributes. You also want to check the relative utilities consumers attach to different levels of these attributes. The statistical technique you are likely to use is
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Explanation:
According to the situation cited in question statement, the type of analysis that will be used for data analysis will be Quantitative approach.
Quantitative research is based on factual data with statistical, mathematical, or numerical tools applied to data to convert the raw data into some useful form. Data is collected on through interviews, polls, surveys and then analyzed.
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