Question

(a)What are the marketing concepts? Explain the process of

evolution of these concepts.

(10)

(b)Discuss the sources of raising finance through the equity

shares and debentures? Compare their relative merits and

demerits.



(10)

Q.2 (a)What do you mean by Business Ethics? State the major

components of business ethics.

(10)

(b)What is a Joint Stock Company? Explain how it overcomes

the limitations of non – corporate form of organisation.

(10)

Q.3 Briefly comment on the following:

(a)Partnership organisations emerged essentially because of the

limitations and failures of the sole proprietorships.

(b)Wealth maximisation is preferred over profit maximisation.

(c) Planning and decision making are two sides of the same coin.

(d)Money holds the key to work motivation in modern business

organisations.

(4X5)

Q.4 Distinguish between the following:

(a)Internal Trade and External Trade

(b)Government and Non-government Companies

(c) Line Organisation and Functional Organisation

(d)Formal and Informal Communication

(4X5)

Q.5 Write short notes on the following:

(a)Incubators

(b)International Business

(c) Organisational Manual

(d)Motivation​

Answer 1

Answer:

ok

Explanation:

Thus, marketing concept is the way of life in which all the resources of an organisation are mobilized to create, stimulate and satisfy the consumer at a profit. ... It represents a distinct philosophy of business and considers marketing more than a physical process.