A wholesaler provides services to both manufactures and Retailers-State Services towards both groups.
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delivery
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A wholesaler provides following services to the manufacturer:
(a) Economies of Scale: Wholesalers help the manufacturers to avail the benefits of large-scale operations as they buy goods in large quantity. They buy in bulk which enables the manu-facturer also to produce in bulk & avail benefits of largescale production.
(b) Sales Promotion: Wholesalers employ a sales force to reach retailers located in far corners of the country The sales person of wholesaler perform the task of persuading the retailers to display and sell the goods at their retail outlets.
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