Question

A XYZ manufacturing company has decided to identify the needs of the customers to

start successful marketing of the garments produced by it and for this the company is

doing SWOT analysis (Strength, Weakness, Opportunity and Threat Analysis). The

company is pursuing its objectives with full efforts. It has decided to make a blueprint

for the amount of production it will do, the efforts behind promotion it will put and all

other major actions it will undertake to achieve its objectives. However, the company

has one weak area which it would like to improve. The physical movement for its

prepared garments was not proper last year and the company wants to ensure it is

done properly this year. For this thing to be done properly it has created a separate

department. Hope the company does better in future.

Which functions of marketing have been highlighted in the above case?​

Answer 1

Answer:

good location

better staff facilities

Answer 2

Explanation:

Following functions have been highlighted in given statements;

Market Analysis

This can be seen when the garment company is doing the SWOT analysis, in order to understand the market and their own strenghths and weakness

Planning

Making of blueprint indicates that company has planned what to do, how to do and when do to

Transportation.

Company has also stressed on improving or working on its transportation steup