Question

आत्मनिर्भर भारत: वरदान या अभिशाप." इस
कधन के पक्ष एवं विपक्ष में दो-दो तर्क प्रस्तुत करें
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Answer 1

Answer:

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The new hashtag floating around in our imagination of a modern and national life of commerce and business in India is #VocalForLocal.India therefore has an all-new hashtag in the era of Covid. Go local. Trust local. Go for a self-sufficient and self-reliant India. Make-in-India. Believe in Made-in-India and put your buying power into products and services that are made locally.

As the first signs of a revivalism of the “Made In India” movement in a new avatar just about happens, it is time to understand its many dimensions that will make it either run, hobble for a while or stop altogether. To an extent, there is an argument national, and an argument economic attached to this movement floated into public debate and mindset by our PM Narendra Modi.

Movements and campaigns: Movements such as the “Vocal For Local” campaign can be best championed by leaders who enjoy national repute and might. PM Modi is certainly the biggest of them all in the country and commands such a following and might. The campaign, coming from him, is bound to make for traction and action.

This very articulation of intent had many a multinational brand and their many avatars scurrying into strategy huddles to think up a counter plan. In the case of the better prepared, these plans were already ready as a Scenario Plan in mind, a business-continuity plan on paper, or in place as early and tentative market action even.

Brands in the great Indian marketplace have viewed the rise of movements national and nationalistic for years as a possibility of game-changing market action. The rise of Patanjali Ayurved, the rise of discussions that said that hand-picked, hand-made, local, old, green, organic and natural products are better than the factory-made, the chemical and the formula-run have been around for a while.

In recent times, MNCs, MNC-looking and MNC-sounding brands scurried to put together avatars that looked local in formulation. The game did not stop there. In came market action not only to be local, but look local as well. And why not? These brands have been in the country for long decades, and no one thinks they are foreign brands at all. A Nescafe is as local to Peddapalli as it is to Geneva. A Maggi noodles is more ubiquitous and local by its presence in India than it is in Switzerland.

Market action by the MNCs has therefore to date been well thought out, tried and tested. The clarion call of PM Narendra Modi to get “Vocal for Local” is a nudge moment. There are indeed many types of brands in the great Indian marketplace that are poised to take advantage of this call of passion of PM Modi. Each has their agenda clearly set.

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