about road communication help the society development
Answers
Explanation:
Development communication refers to the use of communication to facilitate social development. Development communication engages stakeholders and policy makers, establishes conducive environments, assesses risks and opportunities and promotes information exchanges to create positive social change via sustainable development. Development communication techniques include information dissemination and education, behavior change, social marketing, social mobilization, media advocacy, communication for social change, and community participation.
Development communication is intended to build consensus and facilitate knowledge sharing to achieve positive change in development initiatives. It disseminates information and employs empirical research, two-way communication and dialogue among stakeholders. It is a management tool to help assess socio-political risks and opportunities. By using communication to bridge differences and take action towards change, development communication can lead to successful and sustainable results.
It helps people in adoption of innovations for the improvement of their practices, methods and quality of life.
Development as an objective is planned transformation of society from one stage of life and living to well-defined and known goal. It is a process in which man is the objective as well as the tool of development.
All objectives of transformation are to make man live as a human being, with better clothing, food, shelter, health and education. This cannot be achieved without man’s involvement.
He cannot be involved unless the whole process of development is communicated to him as a desirable and acceptable objective. Communication, thus, becomes a key factor in the process of development.