about social media ( interview question)
Answers
Answer:
According to you, what is the impact of social media on marketing?
Possible answer
Social media is one of the areas where huge investments are happening today. Since social media is highly customisable for desired media ads and effective campaigns, it has become quite important for businesses. Many companies are trying to reach out to target potential customers beyond borders and trying to convert them into actual customers. Facebook advertisements, for instance, help us to target users by classifying them into categories like industry, education background, purchase history, geographic location, and history of social media behavior. This classification helps in releasing targeted ads, which is not as effective if implemented through television, radio or print medium.
2. Which key performance indicators do you consider to measure the performance of your social media initiatives?
Key performance indicators might depend on which social media platform one is using. Generally, the following KPIs should be considered.
Number of views on videos or on SlideShare content
Number of comments and mentions
Number of clicks, likes, and shares
Number of profile visits
Number of active followers
Traffic to the website from social media
There are other KPIs as well, which can be useful for tracking performance on social media seamlessly. The company must identify and target the right KPIs for determining the reach and engagement of the company on the various social media platforms.
3. What are the elements of a viral video?
Possible answer
A viral video has a number of elements.
Target audience: The company needs to determine who all will be the audience for the content. Generally, it is better to have content that is universal rather than just catering to a niche crowd.
Time: The first 20 seconds of the video are crucial for making a video compelling since viewers usually decide in the first 20 seconds whether to continue watching the video or not.
Catchy: Video must carry a catchy phrase to strike the viewers’ imagination right from the beginning. Video titles, for instance, must be catchy enough to encourage viewers to click on the thumbnails and watch the video. An interesting description and meaningful tags can also help.
Distribution: Besides sharing the video on the relevant social media platform, one may also consider sending the video to bloggers, influencers, and journalists who will find the content relevant.
4. How should one generate more engagement and retweets on Twitter?
Possible answer
More engagement and retweets can be generated by learning the best times to tweet, which helps to connect more Twitter users. We must ensure that the best practices of tweeting are followed, which includes having a maximum of 140 characters in tweets and posting quality images along with relevant hashtags.
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Answer:
It is a good platform where we can share our thoughts to other people, make new friends, and etc. We can chat to our relatives, friends, crush ,etc. As everything in this world, It is also harmful if it is used more than it should be.
Plus, To make the matter more worse, Sometimes it happens that if we post a photograph of a missing child, then if the child is found, Then the child will be dropped everytime in the home even if the child is gone for some task.
But Mostly, If we use it in a proper way, it has more positive points rather than negative points.
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