Question

According to kotler competitive advantage are sustanable

Answer 1

According to Kotler, competitive advantage is 'a company's ability to perform in one or more ways that competitors cannot or will not match' (Kotler 2006, p.150). A competitive advantage is said to be sustainable when it has the means to edge out rivals when competing for the favours of customers.

Answer 2

According to Kotler, competitive advantage is 'a company's ability to perform in one or more ways that competitors cannot or will not match' (Kotler 2006, p. 150). A competitive advantage is said to be sustainable when it has the means to edge out rivals when competing for the favours of customers (Porter 1980).