According to the BCG matrix, a product with a low market share in a high growth rate market can be termed as _______________ while a product with low market share in a low growth market can be termed as _________.
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According to BCG matrix, product with a low market share in a high growth rate market can be termed as cash cows while a product with low market share in a low growth market can be termed as dogs.
- A specific technique for accurately evaluating commodities by growth and corresponding market portion is executed by the BCG matrix.
- A cash cow is a considered pioneer in the industry that efficiently generates more potential revenue than it naturally absorbs.
- Cash cows are the business units with a significant share of the key market but low prospects for a continuous and regular growth.
- Dogs represent the functional units which constitute a small share of the market and also a lower growth rate. They always break even, and don't even earn or usually utilize too much money.
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