Question

According to the modem marketing concept, which of the following statements is true?

Answer 1

Answer:

(a) It refers to the group of people who do not have the ability but willingness to buy a particular product.

(b) It refers to only the set of people who have the purchasing power to buy a particular product.

(c) It refers to the set of actual and potential buyers for a product.

(d) It refers only to the people who show interest in a particular product.