Question

According to the _____________ to understand consumers' intentions we also need to measure the subjective norms that influence an individual's intention to act.

Answer 1

The answer is theory of reasoned action model.

According to the theory of reasoned action model, to understand consumers’ intentions, we also need to measure the subjective norms that influence an individual’s intention to act.

The theory of reasoned action indicates that a person’s behavior is based on the individual’s intention to accomplish the behavior. The intention is a function of the individual’s attitude towards the behavior and the person’s subjective norm.

Answer 2

This is a very interesting question where we need to find the missing word.

According to the theory of Consumer's purchase intention to understand consumer's intentions we need to measure the subjective norms that influence an individual's
intentions to act.

This theory helps us to understand the consumer better.We can understand whether the person has an intention to buy the product or not.