Ackerman's model of a social responsibility Carroll model
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Corporate Social Responsibility [CSR] has become a big factor in today world. Each and every single company wants to establish CSR. Why did it become so important now than ever before? And how do we measure it? I chose this topic because when Pyramid of CSR was discussed I wanted to know more about this model and if there are any other models out there. As I went through articles, books, library resources I found out more than expected. And the major thing was even though CSR has become the heart and soul of modern corporations there has been an argument on measurement benchmark of CSR activities. Let’s first look at what CSR is.
CSR is referred as different terms such as responsible business conducts, corporate citizenship and etc. At my current work place, Calisto Integration, term Cooperate sustainability program is used. Looking at few definitions of CSR by World Business Council, Confederation of British Industry, World Bank and many more, their terms are different but they all have basic idea.
Establishing corporate social responsibility has become more important than ever in today's corporate sector.
By adopting CSR Ackerman's model says one can follow resistance, compliance, proactive, accommodation, adversary, rejection strategies.
Caroll has written a book for CSR ""the pyramid of CSR"" which states four different areas include economic, legal, ethical and philanthropic.