activities performed by the retailers.
(A) Holding stock
(B) Extending services
(C) Assortment of offering
(D) All of these
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All of the above.....................
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Answer:
Activities performed by the retailers are (D) All of these i.e. Holding stock, Extending services, Assortment of offering
Explanation:
- Retailers undertake various business activities and perform functions that add value to the offerings they make to their target segments.
- Retailers provide a convenient location, stock, and appropriate mix of merchandise in suitable packages in accordance with the needs of customers.
Arranging Assortment
- An assortment is a retailer's product selection. It comprises the range and depth of items carried.
- Retailers must choose a mix of assortments from diverse categories.
- The assortments must include interchangeable goods from various brands and pricing points.
- They should be identified based on physical dimensions and characteristics such as color or taste.
- The small shopkeeper bases his selection decisions on personal expertise, whereas organized stores rely on a careful examination of historical patterns and future estimates.
Holding Stock
- Retailers keep enough stocks of inventory to assure the regular availability of their products.
- Consumers typically rely on stores to restock their supplies at home.
- As a result, merchants must maintain the necessary amounts of stock on a regular basis to match the regular or seasonal swings in demand.
- Retailers must maintain a balance between the range or variety carried and the sales generated by it.
- Retailers must deal with the negative implications of maintaining inappropriate quantities of stock—for example, too little stock would impede sales volume, but too much stock will raise the retailer's operating costs.
Extending Services
- Retailing provides multiple services to immediate customers and other members of the value chain.
- The services provided by certain shops may be part of their primary product offers or an "add-on" to their product or service.
- Retailers provide credit, home delivery, after-sales services, and product information to their clients, making the buying experience easier and more pleasurable.
- At the same time, they give suppliers a stocking location, access to the final clients, and information about the relevant target segment.
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