ACTIVITY 4
What do you
think are the
advantages and
disadvantages of
using
ethnographic
accounts to
reconstruct the
lives of the
earliest peoples?
Answers
Answer:
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Advantages & Disadvantages of Ethnographic Research
By John Huddle ; Updated June 25, 2018
Advantages & Disadvantages of Ethnographic Research
Ethnographers study human cultures and societies by living among the people they study, by immersing themselves within the subject group in a process called participant-observation. The ethnographer participates as much as possible while observing, taking detailed notes, developing an ongoing analysis from the notes and compiling a report, or more often a book, about the findings. Used in cultural anthropology, sociology, business and organizational psychology, ethnography brings strengths and weaknesses to the research problem.
Advantages
•Provides comprehensive perspective
•Observes behaviors in their natural environments
•accounts for the complexity of group behaviors, reveal interrelationships among multifaceted dimensions of group interactions, and provide context for behaviors.
Disadvantages
•Dependent on the researcher’s observations and interpretations•Difficult to check the validity of the researcher’s conclusion
•Observer bias is almost impossible to eliminate
•May lack transferability
•Ethnography is time consuming and requires a well-trained researcher.