Question

Actual benefit of media and networking

Answer 1

Social media is becoming an indispensable part of the marketing mix for many businesses and one of the best ways to reach customers and clients.
Benefits:
1) Low cost:- Traditional media can be extremely expensive, especially for small businesses. In contrast, most social media platforms are completely free to use, the only cost to businesses being the time spent on updating profiles and interacting with contacts

2) Simplicity:- A high level of skill, training and specialist equipment is involved in traditional media production. In comparison, social media channels are extremely simple to use, even for people with basic IT experience; all that is required is a computer and an internet connection.
3) Unlimited access :- In many ways, social media levels the playing field for businesses as it is accessible to anyone, regardless of company size, turnover and contacts. Social media tools are open to anyone, whereas reaching the traditional media often requires a lot of money and a good network of media industry contacts.

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