Question

Adding new unrelated product or services for present customers are called..............
(a) Horizontal diversification (b) Concentric diversification
(c) Conglomerate diversification (d) None of these

Answer 1

♡☆《《 Horizontal Diversification 》》♡☆

》For being success, the firm should be famous with the present customers.

e.g When Reliance company was famous for it markets, it started Sim service provider called JIO , which is unrelated and also new for them.

Answer 2

Answer:

Adding new unrelated product or services for present customers are called Horizontal diversification.

Explanation:

Horizontal diversification is the mechanism via which a company augments new products and/or services that are generally commercially or technologically unrelated to current products but that may have demand to current customers. This strategy leads to increase the firm's necessity on certain market segments.