Question

Ads are likely to be most contextually relevant to the sites on which they appear when using: topic targeting

Answer 1

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Answer 2

At present, one of the hottest topics in market is targeted marketing. Targeted marketing is achieved with the help of topic targeting. When a user is surfing the internet, he visits some sites, most commonly he or she shall be visiting the sites, which are under his or her topic of interest. While the user visits the sites, his most relevant and desirable products are provided as adds, in webpages.

In this way the sales of products are increased, by minimizing the cost of advertisement.