Question

Advantage and disadvantages in conceiving brand portfolio as network of brand

Answer 1

Hey mate


here is the your answer :-


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⚡Advantage⚡

✴A strong brand influences the buying decision and shapes
the ownership experience.

✴ Branding creates trust and an emotional attachment to your product or company.

✴market to make decisions based, at least in part, upon
emotion- not necessarily just for logical or intellectual
reasons.

✴ A strong brand can command a premium price and
maximize the number of units that can be sold at that premium.

⚡ Disadvantage ⚡

✴If a brand goes through a crisis it is hard to control the damage because the crisis can extend to the parent brand and also to the other brands

✴There will be creative, legal, and time-to-market costs for every endorsed brand


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I hope it helps you ✌✌✌

Answer 2

Answer:

Brand extension in unrelated markets may lead to loss of reliability if a brand name is extended too far. An organization must research the product categories in which the established brand name will work. There is a risk that the new product may generate implications that damage the image of the core/original brand.