Advantages and disadvantages of defensive and offensive strategies
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Advantages of defensive strtegies:
Increase of one's marketing and advertising which can be a way of getting both old and new customers.
They are less risk laden.
It aims at enhancing the value of one's products or service.
Disadvantages of defensive strategies:
Failure for the business to understand its market sometimes.
The risk that one may rest on their laurels when it comes to innovation and product development.
Advantages of offensive strategies :
By aggressive advertising it ensures that even though similar products are produced by two organizations one maintains his or her customers.
Disadvantages of offensive strategy :
It creates conflict between organizations since advertisements involve saying negative comments on the competitors.
Increase of one's marketing and advertising which can be a way of getting both old and new customers.
They are less risk laden.
It aims at enhancing the value of one's products or service.
Disadvantages of defensive strategies:
Failure for the business to understand its market sometimes.
The risk that one may rest on their laurels when it comes to innovation and product development.
Advantages of offensive strategies :
By aggressive advertising it ensures that even though similar products are produced by two organizations one maintains his or her customers.
Disadvantages of offensive strategy :
It creates conflict between organizations since advertisements involve saying negative comments on the competitors.
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Advantages of defensive strtegies:
Increase of one's marketing and advertising which can be a way of getting both old and new customers.
They are less risk laden.
It aims at enhancing the value of one's products or service.
Disadvantages of defensive strategies:
Failure for the business to understand its market sometimes.
The risk that one may rest on their laurels when it comes to innovation and product development.
Advantages of offensive strategies :
By aggressive advertising it ensures that even though similar products are produced by two organizations one maintains his or her customers.
Disadvantages of offensive strategy :
It creates conflict between organizations since advertisements involve saying negative comments on the competitors.
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