Social Sciences, asked by Maanyata3674, 1 year ago

Advantages and disadvantages of defensive and offensive strategies

Answers

Answered by santy2
15
Advantages of defensive strtegies:
Increase of one's marketing and advertising which can be a way of getting both old and new customers.
They are less risk laden.
It aims at enhancing the value of one's products or service.

Disadvantages of defensive strategies:
Failure for the business to understand its market sometimes.
The risk that one may rest on their laurels when it comes to innovation and product development.

Advantages of offensive strategies :
By aggressive advertising it ensures that even though similar products are produced by two organizations one maintains his or her customers.

Disadvantages of offensive strategy :
It creates conflict between organizations since advertisements involve saying negative comments on the competitors.
Answered by TheBestWriter
0

Advantages of defensive strtegies:

Increase of one's marketing and advertising which can be a way of getting both old and new customers.

They are less risk laden.

It aims at enhancing the value of one's products or service.

Disadvantages of defensive strategies:

Failure for the business to understand its market sometimes.

The risk that one may rest on their laurels when it comes to innovation and product development.

Advantages of offensive strategies :

By aggressive advertising it ensures that even though similar products are produced by two organizations one maintains his or her customers.

Disadvantages of offensive strategy :

It creates conflict between organizations since advertisements involve saying negative comments on the competitors.

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