Advantages and disadvantages of digital marketing
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Digital Marketing has become more popular and vibrant for the companies after involvement of modern technologies in the businesses. Today, the marketers must consider and analyze both the advantages and disadvantages of digital marketing while planning their marketing strategies and business goals. Some benefits of Digital Marketing are below:
1. Digital Marketing is an effective communication aspect for the companies to target a large number of potential consumers at the same time.
2. Digital Marketing enables direct advertising and creates awareness about a product or brand.
3. Digital Marketing makes advertisements more accessible to the target customers at any time or any place.
4. Digital Marketing enables the companies to make advertisements internationally and expand their customer reach to other countries across the geographical boundaries.
5. With the development of new technologies and use of internet in business, the brands may take a great advantage to increase the reach of customers and communicate to its clients successfully.
6. Due to the popularity and capabilities of digital marketing, customers have become more convenient to shop online at any time (24/7 basis) whether the shops are over or across the borders. Digital Marketing has opened-up an opportunity for the companies and retailers to direct its customers to an outlet of the online store.
Disadvantages of Digital Marketing
Digital Marketing is an expansion tool for the businesses, facing some limitations and hindrances. Some of these limitations have been identified and discussed below:
1. Digital marketing is closely reliant on the internet. In some areas, internet facility may not be accessible to the consumers or with poor internet connections.
2. As digital marketing is highly dependent on the internet, so the marketers may find it hard to make their advertisements more comprehensive and start a conversation with their consumers about the company brand image or products.
3. Digital Marketing has a drawback when a customer searches for a specific product of a specific company on the internet, many competing goods, and services having same marketing strategies appear on the customer’s home page. This conflicts the customer and provides an alternative option to choose a cheaper product of the better quality of other company. As a result, some customers lack trust on a lot of advertisements that appear on websites or social media and consider it frauds or look like a dishonest brand.
4. Another drawback of digital marketing is that even a person or group of persons can harm the image of a recognized brand through 'Doppelganger'. Anti-brand activists, bloggers, and opinion leaders spread the term ‘Doppelganger’ to disapprove the image of a certain brand.
5. Another practical drawback of Digital Marketing is that it is only beneficial for consumer goods. The industrial goods and pharmaceutical products cannot be marketed using digital channels.
1. Digital Marketing is an effective communication aspect for the companies to target a large number of potential consumers at the same time.
2. Digital Marketing enables direct advertising and creates awareness about a product or brand.
3. Digital Marketing makes advertisements more accessible to the target customers at any time or any place.
4. Digital Marketing enables the companies to make advertisements internationally and expand their customer reach to other countries across the geographical boundaries.
5. With the development of new technologies and use of internet in business, the brands may take a great advantage to increase the reach of customers and communicate to its clients successfully.
6. Due to the popularity and capabilities of digital marketing, customers have become more convenient to shop online at any time (24/7 basis) whether the shops are over or across the borders. Digital Marketing has opened-up an opportunity for the companies and retailers to direct its customers to an outlet of the online store.
Disadvantages of Digital Marketing
Digital Marketing is an expansion tool for the businesses, facing some limitations and hindrances. Some of these limitations have been identified and discussed below:
1. Digital marketing is closely reliant on the internet. In some areas, internet facility may not be accessible to the consumers or with poor internet connections.
2. As digital marketing is highly dependent on the internet, so the marketers may find it hard to make their advertisements more comprehensive and start a conversation with their consumers about the company brand image or products.
3. Digital Marketing has a drawback when a customer searches for a specific product of a specific company on the internet, many competing goods, and services having same marketing strategies appear on the customer’s home page. This conflicts the customer and provides an alternative option to choose a cheaper product of the better quality of other company. As a result, some customers lack trust on a lot of advertisements that appear on websites or social media and consider it frauds or look like a dishonest brand.
4. Another drawback of digital marketing is that even a person or group of persons can harm the image of a recognized brand through 'Doppelganger'. Anti-brand activists, bloggers, and opinion leaders spread the term ‘Doppelganger’ to disapprove the image of a certain brand.
5. Another practical drawback of Digital Marketing is that it is only beneficial for consumer goods. The industrial goods and pharmaceutical products cannot be marketed using digital channels.
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