Question

Advantages and disadvantages of global marketing

Answer 1

Advantages ;

Economies of scale in production and distribution
Lower marketing costs
Power and scope
Consistency in brand image
Ability to leverage good ideas quickly and efficiently
Uniformity of marketing practices
Helps to establish relationships outside of the "political arena"
Helps to encourage ancillary industries to be set up to cater for
the needs of the global player


Disadvantages ;

Differences in consumer needs, wants, and usage patterns for products
Differences in consumer response tomarketing mix elements
Differences in brand and product development and the competitiveenvironment
Differences in the legal environment, some of which may conflict with those of
the home market
Differences in the institutions available, some of which may call for the creation
of entirely new ones (e.g. infrastructure)
Differences in administrative procedures
Differences in product placement.